Archive for the ‘Equipment’ Category

10 Jul 2020
News

Lululemon paying $500m for Mirror

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Lululemon Athletica is reinforcing its ecosystem in yoga and fitness through the agreed takeover of Mirror for $500 million. Launched in New York just two years ago, Mirror is a digital home fitness device functioning as a full-length mirror and...

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24 Jun 2020
News

Hydrow raises funds, working on European launch

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Hydrow has raised another $25 million in a funding round led by L Catterton, the private equity firm that previously invested in Peloton and many other fitness companies. The Boston-based supplier started shipping its connected rowers last year...

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29 May 2020
News

Echelon strikes European partnerships

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Echelon Fitness is preparing to launch distribution of its home fitness products in France and Germany, after a huge leap in demand in the last few weeks. Lou Lentine, Echelon’s chief executive, said the business doubled in the first quarter,...

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14 May 2020
News

Peloton surpasses 1 million connected subscribers

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Soaring demand for home fitness gear whipped up sales at Peloton Interactive, which were up by 65.5% to $524.6 million for the three months until the end of March. Peloton said that it saw a “significant increase” in the demand for its...

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14 May 2020
News

eGym shifts focus to new normal

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eGm has paused several projects in which it invested millions of euros to fully focus on software products that help gyms to become “part of the solution” for the health crisis. Philipp Roesch-Schlanderer, the German company’s chief...

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14 May 2020
News

Nautilus thrives amid gym closures

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It could take several weeks for Nautilus to catch up with orders, due to avid demand for home fitness gear, the group said last week. “Although we’ve expanded production in response to continued strong demand, we carry over a significant...

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15 Apr 2020
News

Precor builds up resources for European fitness market

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Just a few weeks ago, Precor brought together some of its largest European customers in Salzburg. The purpose was a pre-launch of the Resolute selectorised strength range. But the get-together enabled Precor to update partners about its sharpened...

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1 Apr 2020
News

Digital fitness drive accelerates

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Digital fitness suppliers have been swamped in the last weeks, as lockdowns are hugely inflating demand for digital training. For a few operators, such as Fitness First in Germany, the health crisis is leading to accelerated investments. It has...

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19 Mar 2020
News

Content and tech partners deliver in shutdowns

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Escalating restrictions and gyms closures around Europe have led to soaring usage of online training contents, with support from club operators and their content and tech partners. Most of the larger operators are offering digital workouts and...

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19 Mar 2020
News

Spike in online fitness gear sales

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"While our stationary stores are closed due to confinement, we’re continuing to deliver to your home,” reads the message on the online store of Fitness Boutique, the specialist French fitness retailer. Like most stores in France, Italy, Spain...

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