Archive for the ‘Equipment’ Category

9 Dec 2020
News

Vaha gets funding for European growth

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Vaha has secured unspecified funding from Unbound and other investors, to push the development of its smart training mirror and its launch across European markets. Vaha was created last year by Valerie Bures-Bönström, who previously co-founded...

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25 Nov 2020
News

Echelon Fitness in joint venture for several European markets

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Echelon Fitness has formed a joint venture with Passat, a French firm specialised in distribution of household products, to sell the connected fitness gear brand in several European markets. Lou Lentine, Echelon’s chief executive, said a few...

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Tariffs hit European importers of U.S. fitness gear

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Several fitness equipment brands could be hit by punitive duties of 25% on imports from the U.S. into the European Union, which were suddenly implemented earlier this month. This comes after the World Trade Organisation allowed the E.U. to raise...

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11 Nov 2020
News

Supply constraints affect Peloton delivery

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Peloton is scrambling to deal with supply constraints and delays in deliveries, as demand continues to soar. Peloton’s sales surged by 232% to $757.9 million for the quarter until the end of September, the first in its fiscal year. The number...

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29 Oct 2020
News

Technogym to double home fitness gear sales

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Technogym wants to double its home equipment sales, as part of a three-year plan that aims to raise its turnover to €1 billion in the medium to long term. Amounting to €97.9 million for the first nine months of this year, Technogym’s sales...

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29 Oct 2020
News

True Fitness buying Octane

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True Fitness Technology, the Missouri-based supplier of cardio and strength gear, has agreed to acquire Octane Fitness for $25.0 million. True Fitness said that the acquisition of the Octane brand, specialised in low-impact ellipticals, would...

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17 Sep 2020
News

Tonal secures $110m amid “unprecedented demand” for connected strength gear

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Tonal wants to ramp up its marketing spend and to build up the supply chain for its connected strength equipment for home training, after it secured $110 million in extra capital. The funding comes from investors including L Catterton, which was...

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17 Sep 2020
News

Zwift raises $450 million, moving into hardware

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Zwift is preparing to launch its own hardware, after it secured a minority investment of $450 million led by KKR. The online fitness platform for cyclists and runners said earlier today that the investment will turn Zwift into a “more immersive...

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17 Sep 2020
News

Peloton projects staggering expansion with more affordable products

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Peloton is launching cheaper products to continue the quick expansion of its customer base, as the connected fitness market is drawing mighty rivals and unprecedented investment. Peloton became profitable in its fourth fiscal quarter, until the...

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10 Jul 2020
News

Lululemon paying $500m for Mirror

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Lululemon Athletica is reinforcing its ecosystem in yoga and fitness through the agreed takeover of Mirror for $500 million. Launched in New York just two years ago, Mirror is a digital home fitness device functioning as a full-length mirror and...

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