Archive for the ‘Equipment’ Category

17 Sep 2020
News

Tonal secures $110m amid “unprecedented demand” for connected strength gear

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Tonal wants to ramp up its marketing spend and to build up the supply chain for its connected strength equipment for home training, after it secured $110 million in extra capital. The funding comes from investors including L Catterton, which was...

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17 Sep 2020
News

Zwift raises $450 million, moving into hardware

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Zwift is preparing to launch its own hardware, after it secured a minority investment of $450 million led by KKR. The online fitness platform for cyclists and runners said earlier today that the investment will turn Zwift into a “more immersive...

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17 Sep 2020
News

Peloton projects staggering expansion with more affordable products

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Peloton is launching cheaper products to continue the quick expansion of its customer base, as the connected fitness market is drawing mighty rivals and unprecedented investment. Peloton became profitable in its fourth fiscal quarter, until the...

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10 Jul 2020
News

Lululemon paying $500m for Mirror

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Lululemon Athletica is reinforcing its ecosystem in yoga and fitness through the agreed takeover of Mirror for $500 million. Launched in New York just two years ago, Mirror is a digital home fitness device functioning as a full-length mirror and...

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24 Jun 2020
News

Hydrow raises funds, working on European launch

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Hydrow has raised another $25 million in a funding round led by L Catterton, the private equity firm that previously invested in Peloton and many other fitness companies. The Boston-based supplier started shipping its connected rowers last year...

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29 May 2020
News

Echelon strikes European partnerships

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Echelon Fitness is preparing to launch distribution of its home fitness products in France and Germany, after a huge leap in demand in the last few weeks. Lou Lentine, Echelon’s chief executive, said the business doubled in the first quarter,...

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14 May 2020
News

Peloton surpasses 1 million connected subscribers

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Soaring demand for home fitness gear whipped up sales at Peloton Interactive, which were up by 65.5% to $524.6 million for the three months until the end of March. Peloton said that it saw a “significant increase” in the demand for its...

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14 May 2020
News

eGym shifts focus to new normal

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eGm has paused several projects in which it invested millions of euros to fully focus on software products that help gyms to become “part of the solution” for the health crisis. Philipp Roesch-Schlanderer, the German company’s chief...

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14 May 2020
News

Nautilus thrives amid gym closures

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It could take several weeks for Nautilus to catch up with orders, due to avid demand for home fitness gear, the group said last week. “Although we’ve expanded production in response to continued strong demand, we carry over a significant...

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15 Apr 2020
News

Precor builds up resources for European fitness market

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Just a few weeks ago, Precor brought together some of its largest European customers in Salzburg. The purpose was a pre-launch of the Resolute selectorised strength range. But the get-together enabled Precor to update partners about its sharpened...

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