Just over one year after the tie-up between Viva Gym and Fitness Hut, the Iberian fitness club operator has unveiled plans to accelerate its expansion with the smartest yield strategies from both concepts. The Viva Group’s sales jumped by about...
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Sats Group has finalised the rebranding of the Fitness DK clubs acquired in Denmark, which could mark the start of an eventful year for the Nordic group with a potential initial public offering (IPO) in the second half. Since it was formed...
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Orangetheory Fitness doubled its European size last year and it aims to repeat the feat this year to end up with more than twenty studios in this regional market. This is just a fraction of the Orangetheory Fitness business, which reached its...
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After its acquisition of Forever Fitness last year, Pilhajalinna is diversifying in the Finnish fitness club industry with the takeover of Fit1, one of the earliest operators of smart cost fitness centers in the country. Pihlajalinna said last...
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With four clubs in the center of Oslo, FitnessXpress was one of the most prominent family-owned operators in Norway. But Hasse Hoftvedt sold most of his business to the Sats Group earlier this month, adding to the concentration of the Norwegian...
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Bundling the TrainMore, High Studios and Club Sportive concepts, the Urban Gym Group has obtained funding of at least €16 million to pursue its expansion. This started last week with the acquisition of Sports World in Amsterdam, and it could take...
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Holmes Place has formed an equal joint venture with Trib3 in Spain, allowing it to complement its offering with high-intensity interval training studios using the British concept. In the making for several months, the agreement should lead to two...
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Basic-Fit has simplified its price structure to offer memberships of nearly €20 and €30 for four weeks. They both include an app with virtual workouts, which was previously an add-on, but the four-week structure implies a price increase of about...
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First Germany is pursuing its multi-brand strategy with the acquisition of ElbGym, a brand of high-end performance training gyms from Hamburg, as its turnaround is moving ahead faster than anticipated. ElbGym is a group of three gyms with...
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The launch of a smaller format for Fitness Hut in the next few weeks is anticipated to at least double its potential to 100 gyms around Portugal. After some trials in the last year, the leading Portuguese smart cost operator...
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