David Lloyd moves into Germany

6 Jun 2018

Lloyd Leisure (DLL) has moved into yet another European country with the acquisition of the former Health City club in Bad Homburg, north of Frankfurt.

With this latest buy, DLL surpassed 600,000 members, training in 114 gyms in eight countries. This includes fifteen sites outside of the U.K., from the Netherlands to Belgium, Spain, Ireland, Italy, France and Germany.

The last three countries were all added in the last year, starting with the acquisition of the Malaspina club near Milan almost exactly one year ago. DLL moved into the French market in January when it agreed to buy City Green Sport and Health Club, just across the border from Geneva.

The leading European operator in turnover in 2017 with sales equivalent to €483 million, DLL intends to invest over €10 million to refurbish and rebrand the Bad Homburg club, and transform it into a family-oriented facility.

“We believe there is a huge untapped market for family-focused health and leisure clubs in Germany, and so we hope that our acquisition of Bad Homburg will be the first of many David Lloyd clubs in this market,” said Glenn Earlam, DLL’s chief executive, in a statement.

Read the full story in FNE#57.

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