DW Group appoints Martin Long as CEO

17 May 2017

Martin Long, former chief executive of LA Fitness, has been appointed in the same function at DW Group, to supervise both its retail and fitness activities.

Long has been involved with the company since he advised on DW’s acquisition of Fitness First clubs in the U.K. last year, turning it into the operator with the second-largest number of clubs in the country. It operates 90 sports retail outlets along with 78 DW gyms and 48 Fitness First clubs.

DW Group explained in a statement that Long would work with Scott Best as head of fitness and Matthew Sharpe as head of retailing. Long’s appointment in the new position of group chief executive is meant to reinforce the DW Group, which has built up an expanded senior management team as well.

Upon the acquisition of Fitness First UK it was agreed that Martin Seibold, the group's chief executive, would remain on board to drive that part of the DW business. But it turned out last week that Seibold is preparing to support Fitness First Germany, which he expanded before his switch to the U.K. The German company, which reaped flat sales of £145 million (€169m) with 83 gyms last year, said Seibold’s precise remit had yet to be decided.

The potential move comes after the resignation of Stefan Tilk as chief executive of Fitness First Germany, as reported earlier. Read the full story in FNE#31.


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