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eGym buys Netpulse app business

24 Mar 2018

eGym is adding another dimension to its connected training platform by taking over the mobile app business of Netpulse, the leading supplier of customised mobile apps for fitness clubs, which expands its digital reach to about 12,000 fitness facilities.

While supplying electronic strength equipment, trainer and consumer fitness apps, the German company has built up eGym One, an open platform to connect devices from over 50 industry partners.
eGym and Netpulse had already sealed a partnership in October but the asset deal allows for further integration, to provide fitness clubs with more complete mobile solutions.

“This will be the combination of the largest supplier-independent digital fitness platform and the largest open mobile platform,” said John Ford, Netpulse’s chief executive. “We want our customers to benefit from a completely integrated system without sacrificing their ability to buy different types of equipment.”

As part of the agreement, Ford will become eGym’s chief executive in North America. Alex Peacock, Netpulse’s chief commercial officer, who has been driving the European expansion of the San Francisco firm, will become its chief executive. eGym said that the two companies should continue to operate independently, although the details of integration have yet to be worked out.

Read the full story in FNE#52.

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